Drew McManus on the Orchestra business | est. 2003

TAFTO 2013 Contribution: Ceci Dadisman

Thu, Apr 4, 2013
Trying to get someone to go to the opera can be a challenging thing. As the chief marketing gal at Palm Beach Opera, it quite literally is my job to get people to come to the opera. Yes, I buy advertising in the newspaper, on the radio, and online but the most powerful marketing out

TAFTO 2013 Contribution: Scott Silberstein

Wed, Apr 4, 2013
Okay, my friends, let’s talk about what we’re going to do tonight. Maybe a trip to Orchestra Hall to hear the Chicago Symphony? Why, you ask, should you allow me to take you with me to the orchestra? Well, I can tell you why I go. I don’t know any better. The extraordinary sound of

TAFTO 2013 Contribution: Holly Mulcahy

Tue, Apr 4, 2013
Six Fail-Safe Ways to Get Your Concert On By: Holly Mulcahy; violinist and author of Neo Classical, a blog about the future of classical music. During this season I’ve enjoyed the honor of playing in several orchestras as guest concertmaster and one of the more enjoyable fringe benefits is a direct view of and/or direct

It’s Take A Friend To The Orchestra Week!

Mon, Apr 4, 2013
Take A Friend To The Orchestra
The 2013 Take A Friend To The Orchestra (TAFTO) program kicks off tomorrow and this year promises to be another fantastic program with contributions going up throughout the rest of the week. So, between now and tomorrow, get your empowerment on by organizing your own TAFTO related events via social media or good old fashioned get-togethers and

Six Minutes To Midnight On The Minnesota Orchestra Doomsday Clock

Fri, Apr 4, 2013
Minnesota Doomsday Clock 6 min
The Minnesota Orchestra Association (MOA) moved another minute closer to doomsday this week following a decision to cancel concerts through May 12, 2013; in this case, doomsday is marked by organizational collapse and subsequent liquidation bankruptcy. If the cancelation weren’t reason enough, the MOA decided to set aside the progress that appeared to be taking
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