Drew McManus on the orchestra business.
Trying to get someone to go to the opera can be a challenging thing. As the chief marketing gal at Palm Beach Opera, it quite literally is my job to get people to come to the opera. Yes, I buy advertising in the newspaper, on the radio, and online but the most powerful marketing out there is always the endorsement of a friend. When I talk to people about why they …
Okay, my friends, let’s talk about what we’re going to do tonight. Maybe a trip to Orchestra Hall to hear the Chicago Symphony? Why, you ask, should you allow me to take you with me to the orchestra? Well, I can tell you why I go. I don’t know any better. The extraordinary sound of the symphony orchestra got to me before people had a chance to tell me that I …
Six Fail-Safe Ways to Get Your Concert On By: Holly Mulcahy; violinist and author of Neo Classical, a blog about the future of classical music. During this season I’ve enjoyed the honor of playing in several orchestras as guest concertmaster and one of the more enjoyable fringe benefits is a direct view of and/or direct contact with the patrons. There was a wide variety; everything from parents with children, groups of …
The 2013 Take A Friend To The Orchestra (TAFTO) program kicks off tomorrow and this year promises to be another fantastic program with contributions going up throughout the rest of the week. So, between now and tomorrow, get your empowerment on by organizing your own TAFTO related events via social media or good old fashioned get-togethers and go attend some concerts. You can check out nearly a decade of terrific TAFTO contributions at …
The Minnesota Orchestra Association (MOA) moved another minute closer to doomsday this week following a decision to cancel concerts through May 12, 2013; in this case, doomsday is marked by organizational collapse and subsequent liquidation bankruptcy. If the cancelation weren’t reason enough, the MOA decided to set aside the progress that appeared to be taking place in the form of both sides agreeing to terms for a financial analysis, and break …