In case you missed it, .com, .org, and .net extensions aren’t the only options for top level domain extensions and the current transition period isn’t unlike the switch from three primary network television providers to the hundreds that came into existence once cable entered the scene. If your organization was slow on the domain name registration draw (BSO.org belongs to Boston, not Baltimore, Bakersfield, Broward, Baton Rouge, Bangor, Bloomington, or Billings) or haven’t come up with a clever way to recapture part of the acronym (like BSOmusic, which belongs to Baltimore) then you might be able to make up for it by getting in on the slew of new top level domains coming onto the market.
Some of these new extensions have restrictions such as .sh applicants “shall have obtained a professional or academic qualification, or hold valid membership of an Institute or Trade Association” but most are open registration. You can find a complete list (so far) at iana.org.
What’s interesting is there are extensions for .museum and .dance but nothing yet for .symphony, .orchestra, or .music; it makes one wonder if there is a way to keep tabs on when new extensions will be released (hint).
If you’re having trouble thinking outside the .org box, stop by online tools like Domai.nr and namemesh or gain some additional insight into their untapped power via this great article from domain registrar hover.com. In the meantime, I’m curious to know if anyone out there taken advantage of the new top level domains.