The Adjective That Must Not Be Named


here must be something in the water but regardless the reason it is tough not to miss the sharp uptick in the number of orchestra press releases coming in using the adjective that shall not be named…the b-word…beloved. If there’s a better example of old school “greatest-art” era promotional jargon that needs to go, I can’t think of one. Consequently, the time has come for a field-wide embargo and to that …

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