Confused About Instagram’s Stories and Live Features? I Was Too Until I Read This

I’m not a big Instagram user but it pays to stay on top of leading social media platforms which is why I tend to find tutorials written from the perspective of those inside the field I work more useful than those from generic sources. To that end, classical music entrepreneur extraordinaire Jason Heath published a pair of articles this week at ArtsHacker covering how Instagram Stories and Instagram Live work along with creative use examples.

Yes, it can be frustrating when platforms change, add, and remove features but the byproducts of ignorance are far worse than any inconveniences related to powering through the learning curve.

Fortunately, Heath explains everything in easy to understand fashion; for example, if you have even a little experience with Instagram traditional feature, posts, he provides a handy compare/contrast chart pointing out the differences. That alone provides a wealth of lightbulb moment understanding.

Read "Exploring Instagram Stories" at
Read “Exploring Instagram Stories” at
Read "Exploring Instagram Live" at
Read “Exploring Instagram Live” at

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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