With all the genuine concern in the wake of the Trump administration’s plan to eliminate the National Endowment for the Arts (NEA) and National Endowment for the Humanities (NEH), perhaps political action isn’t the best option. Instead, the NEA and NEH could be saved if we crowdsource a bribe sponsored content on the Fox News talk program Fox & Friends.
An article by Jenna Johnson in the 3/7/2017 edition of The Washington Post confirms what is widely known in that President Trump tends to form his opinions and take action based on what he watches on cable television, especially Fox & Friends.
The article chronicles the minute-by-minute timeline between when opinions are broadcast on the morning program and when the president regurgitates them as what he believes are facts and/or formal White House positions.
So how much would it cost to slip a series of sponsored content (also known as native advertising) highlighting the value and importance of both agencies?
Sure, sponsored content is controversial thanks to being increasingly embedded alongside genuine news content in ways that make it harder for viewers to distinguish, but perhaps we can turn that lemon into some lemonade and change the President’s position.
What angle would you pitch for a successful sponsored content campaign to save the NEA & NEH (#SubversiveArts)?
For starters, we need to substitute “the arts” with something along the lines of “creative power manufacturing.” If we’re fortunate, he’ll simply confuse it with something like the fossil fuel industry and it’s all downhill from there.