Since Net Neutrality is anything but safe, proactive arts managers will begin developing some skills to optimize your organization’s website so pages load as fast as possible.
One of the key elements in creating web pages with snappy response times are optimized images. Just look at how much important Google places on this aspect of web design:
Images often account for most of the downloaded bytes on a web page and also often occupy a significant amount of visual space. As a result, optimizing images can often yield some of the largest byte savings and performance improvements for your website: the fewer bytes the browser has to download, the less competition there is for the client’s bandwidth and the faster the browser can download and render useful content on the screen.
Image optimization is both an art and science: an art because there is no one definitive answer for how best to compress an individual image, and a science because there are many well developed techniques and algorithms that can significantly reduce the size of an image. Finding the optimal settings for your image requires careful analysis along many dimensions: format capabilities, content of encoded data, quality, pixel dimensions, and more.
I published an article today at ArtsHacker that walks you through a new image analysis tool from an already great resource on helping you optimize webpages. It utilizes a very non-technical approach, which should make it that much more accessible regardless of your technical comfort level.
Additional articles on testing page speed and image optimization: