Thinking Responsively About Your Logos

It’s Spring and for many arts orgs, it means you’re in the process of putting together all of next season’s marketing content. That includes putting any branding updates in place for your web and print material and one item to consider is the potential for developing a version of your logo to use inside a responsive web environment.

I published an article at ArtsHacker on this topic that examines a terrific resource at SmashingMagazine.com. You can also see a fantastic example of real world responsive corporate logos in action at responsivelogos.co.uk.

The very first example, Coca-Cola’s logo, is an excellent case in that a number of orchestras have logos with similar swooshy design elements that could be filtered out across the smaller Smartphone size browser width thresholds the same way their logo functions.

If you’re not up to speed on what responsive web design is, take a look at these articles:

• Thinking Responsively Part 1
• Thinking Responsively Part 2