Over the past few months, I’ve spent a good bit of time helping clients prepare for the impact of potential changes to Net Neutrality. If proposed deregulation goes through, it will almost certainly lead to Internet Service Providers slowing down sites that don’t pay a fee to maintain existing content delivery speeds.
Part of that process has been making sure their sites take advantage of more advanced optimization techniques. As a result, even if Net Neutrality weathers these latest threats, it still means they all get faster websites so there’s really no downside to these efforts.
I wanted to share some of the easier to implement measures to help all arts groups prepare for these potential slowdowns. To that end, I wrote an article for ArtsHacker that examines some key areas you can address to tone up your websites.