There’s No Downside To Prudence

Over the past few months, I’ve spent a good bit of time helping clients prepare for the impact of potential changes to Net Neutrality. If proposed deregulation goes through, it will almost certainly lead to Internet Service Providers slowing down sites that don’t pay a fee to maintain existing content delivery speeds.

Part of that process has been making sure their sites take advantage of more advanced optimization techniques. As a result, even if Net Neutrality weathers these latest threats, it still means they all get faster websites so there’s really no downside to these efforts.

I wanted to share some of the easier to implement measures to help all arts groups prepare for these potential slowdowns. To that end, I wrote an article for ArtsHacker that examines some key areas you can address to tone up your websites.

A Stitch In Time Saves More Than Nine

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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