#TBT The 2017 End Of Year Giving Campaign May Be The Most Important In Recent Memory

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Just in case you haven’t put 2 + 2 together yet to figure out that if either version of the GOPs proposed tax plan becomes law, it will likely produce an adverse impact on annual giving (details). As such, your 2017 end of year online giving campaign may be the final opportunity for donors to take advantage of charitable deductions.

Today’s #TBT post provides two articles from 2016 that provide a clear set of guidelines you can use to help maximize this year’s campaign. Technically, one is an article I wrote for ArtsHacker but why quibble over details when the stakes are this high?

Five Tips For Maximizing Your End Of Year Online Giving Campaign

Three Last Minute Tips To Maximize Year-End Giving Campaigns

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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