Holly Mulcahy recently issued a challenge at her blog, Neo Classical, asking readers to come up with solutions to some of the most common apathy driven reasons why people don’t attend live orchestra concerts. But there’s a trick, you can’t use one of several old-school talking points.
Below I’ll list several common reasons people opt out…Find one or two solutions to each reason without using the phrases: Great Repertoire, Guest Artist, or Your Support….Claiming that repertoire and/or a guest artist should be a draw alone is amateur at this level. And shaming people into the mindset that they need to show their support for their local orchestra by buying tickets is ludicrous. Why should they, what’s in it for them?
Find a creative solution or solutions for some real reasons why people stay away:
- The parking lot is hard to get out of after a concert.
- There is too much talking from the stage.
- People don’t know when to clap.
- People forget to shut off their cell phones or other disruptions from the audience.
- There are no restaurants near the hall. Or restaurants are not open after a concert.
- People don’t feel welcome yet get asked for donations week upon week after the concert.
- The orchestra looks bored.
- The seats are cramped.
- Finding babysitting is rough.
- Family of four costs more than going to the movies.
In addition to Holly’s verboten list, I’ll add the following words/phrases you can’t use for your solutions:
- world class
- mission driven
- life changing
We’ve touched on all 10 of the items from Mulcahy’s stay-away list but more to the point, and to tie things in with the #TBT nature of today’s post, I want to point out some of the stellar contributions to the Take A Friend To The Orchestra program from years past.
There are no shortage of contributions from some of the sharpest minds in the business address one or more of these reticence points in their contribution. Here are a some of my favs:
Be sure to swing by the Take A Friend To The Orchestra resource site for the full list of contributions by year, type, or author.