For whatever reason, I’ve enjoyed a good bit of shop talk with a broader spectrum of colleagues than usual and one topic that came up on several occasions was artist management. Perhaps unsurprisingly, all the individual artists I spoke with felt their representation was underperforming.
And while there was no shortage of gripes, there was plenty of silence when I asked about what they did to help define a provider relationship that clarifies expectations and monitors activity.
While that isn’t unexpected, there are a few concrete steps artists can take to improve the effectiveness of their artist representation retainer dollars. On that point, I wrote an article about that topic in 2014 and all the advice and insights there are just as applicable now as they were then.
In the same year, I published an article about what artist managers should be doing to help promote their clients. As the client, you should absolutely ask your representation if they are following these points.