Now that the World Health Organization has declared COVID-19 a pandemic, it’s no long a question of whether performing arts organizations are going to take a hit, rather, how long they will need flinch. To that end, here’s some good advice from Vu Lee
If you were planning to attend a nonprofit’s fundraising event but it got canceled or virtualized, donate online what you were going to donate at the event. A lot of orgs are hurting.
— Vu Le (@NonprofitAF) March 11, 2020
Rinse and repeat for events.
Take This Time To Refine Your Narrative
While most groups facing shutdowns are still in controlled panic mode working out the logistics, that will eventually subside. Once it does, consider using the time to increase your engagement and interaction with stakeholders. Refine your narrative and make good use of the extra time patrons and supporters have if they aren’t at work.
Resist the temptation to toss the anxiety ball around and instead, create a genuine connection with your patrons. Increase your social presence, increase your reply rate, encourage interaction, and remain positive.