My #20NTC Session Is Now A Free Webinar

While the decision to cancel #20NTC was disappointing, it’s been equally heartening to see the community members and the organization step up to help fill the void. To that end, NTEN has been aggregating a list of free webinars developed from what would have been conference sessions.

We’re excited and humbled to see so many of our NTC presenters self-organizing to offer the content they prepared for the 20NTC in online formats. While nothing can replace the experience of gathering with 2,400 folks in person, the valuable educational content our incredible presenters offer can help you increase the capacity of your organizations in this mission-critical moment.

To that end, I’m pleased to add my Click. Click. Done. Must-Have Google Analytics Settings session to the list. The webinar is limited to 100 attendees and space is first come, first serve so don’t wait to register.

Webinar Description

Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features. Attendees will get step by step instructions on how to implement the following must-have GA settings in real-time: Set Your Primary URL, Activate Demographics, Activate Google Signals, Bot Filtering, Filter Your Visits, Referral Exclusions, Activate Search Tracking, and Adjust Session Settings & Campaign Lengths.

  • Date: Tuesday, March 24, 2020
  • Start time: 01:00 pm ET
  • Duration: 30 min
  • Cost: FREE!

RSVP And Reserve Your Spot


Like most service organizations, NTEN did not make the decision to cancel #20NTC lightly. As such, I hope everyone will consider contributing to NTENs  We-Heart fundraising campaign to help offset the loss of revenue from cancelling the conference.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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