I want to toss out a short academic exercise in the form of thinking about how the ubiquitous curtain speech will fit into post-COVID concerts. Even before the shutdowns, curtain speeches were pushing the envelope of ticket buyer patience and starting to have a negative impact on the overall concert experience.
At the same time, we all know why they exist. Those reasons will only be exacerbated in the wake of COVID-19.
Yes, there are no shortage of critical COVID related items orchestras will need to address before they can open safely. Having said that, I hope orchestras don’t let themselves get overwhelmed by those big issues to the point where they stop thinking dynamically about how patron expectations may be changing.
For example, commercial free providers like Netflix, Amazon Prime, Disney+ and the rest have made consumers far less tolerant of interruptions. Even traditional television networks like CBS and NBC have rolled out ad-free versions of their programming to remain competitive.
Ticket buyers are going to bring those tolerance levels with them when they get back into the hall. Putting some thought into how your organization will incorporate that into how/if you approach curtain calls will be time well spent.
To that end, I’m curious to know if anyone is already considering these variables and if so, how are they impacting your planning.