It should come as no secret that we can be our own worst enemies when it comes to turning off new concertgoers and no stakeholder is immune.
Moreover, it never hurts to remind ourselves what we can do to avoid these bear traps and to that end, violinist Holly Mulcahy recently published an article that touches on some of the more common ways stakeholders can make new concertgoers feel like their first concert will be their last. She also provides some guidelines on how alternative behaviors can help turn off-putting behaviors into something more welcoming.
The secret isn’t groundbreaking but it’s one of those things we can’t hear enough.
In general, people want to feel intelligent, they want to feel like they belong, and that ultimately makes people feel invited and valued. Our industry does little to help this. Sure, we encourage people to “wear what you want!” and we offer clapping guidelines, but until we can unlock the peer relations of fellow audience members trying to boost their own self esteem by showing off how smart or better they are, there is not a super welcoming atmosphere.