Another Peek Behind The Curtain Of Producing COVID Era Live Events

We’ve been following Jim Farber’s series of articles at as he chronicles how arts orgs and artists navigate the pandemic. His latest entry from 12/9/2020 focuses on how those efforts have evolved and continue to improve.

On a positive note, he confirms that the number of frequency of invitations to view and review performances online has been steadily increasing. There’s enough going on that he started to see some stand outs from the San Francisco Symphony and the LA Chamber Orchestra.

He interviews executive leaders from both groups to learn more about how they handle everything from shifting protocols and focusing on improving the quality of the online steaming experience.

It’s a meaty installment so make sure you bookmark the link to consume in courses or set aside some time to really internalize in one setting.

I was particularly glad to see efforts to pivot from shotgunning free content to monetizing online offerings. Having said that, it would be fascinating to learn more about the actual offerings and if they consist of primarily performance only style content of if any include active engagement efforts.

Read The Article At SFCV.ORG

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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