We’ve been following Jim Farber’s series of articles at sfvc.org as he chronicles how arts orgs and artists navigate the pandemic. His latest entry from 12/9/2020 focuses on how those efforts have evolved and continue to improve.
On a positive note, he confirms that the number of frequency of invitations to view and review performances online has been steadily increasing. There’s enough going on that he started to see some stand outs from the San Francisco Symphony and the LA Chamber Orchestra.
He interviews executive leaders from both groups to learn more about how they handle everything from shifting protocols and focusing on improving the quality of the online steaming experience.
It’s a meaty installment so make sure you bookmark the link to consume in courses or set aside some time to really internalize in one setting.
I was particularly glad to see efforts to pivot from shotgunning free content to monetizing online offerings. Having said that, it would be fascinating to learn more about the actual offerings and if they consist of primarily performance only style content of if any include active engagement efforts.