If Your Group Developed Streaming Content, Was It A Temporary Or Long-Term Strategy?

The omicron variant is rapidly demonstrating that arts and culture orgs can find themselves in a scenario of unexpected shutdowns thanks to multiple cases of staff and artists testing positive for coronavirus.

While everyone was looking forward to capitalizing on the momentum for in-person events, it’s beginning to look like groups that maintained their virtual activities developed over 2020 and 2021 are better positioned to continue their engagement if the sector crosses a closure tipping point.

I’ll admit to being guilty when it comes to keeping up with some of the virtual programming, I discovered over the past 16 months but I’m looking forward to visiting older bookmarks to see what’s been brewing.

Looking on the optimistic side of things, if we do cross the closure threshold, it is a second opportunity for groups that didn’t pursue options the first time around to rectify that inaction…and that’s the nicest way I can say that 😉

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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If Your Group Developed Streaming Content, Was It A Temporary Or Long-Term Strategy?