Better To Shun The Bait Than Struggle In The Snare
There’s an interesting article by David Rohde from his Medium blog that examines how the traditional telemarketing approach isn’t just a path of diminishing returns, it’s downright self-defeating. Granted, we’ve been examining this very idea for years, but Rohde manages to provide some really useful connections to help drive the point home while keeping a few key points concise. He sets up the discussion with an excellent title: “How Telemarketing Helped …
