Year: 2021

If Your Group Developed Streaming Content, Was It A Temporary Or Long-Term Strategy?

by

The omicron variant is rapidly demonstrating that arts and culture orgs can find themselves in a scenario of unexpected shutdowns thanks to multiple cases of staff and artists testing positive for coronavirus. While everyone was looking forward to capitalizing on the momentum for in-person events, it’s beginning to look like groups that maintained their virtual activities developed over 2020 and 2021 are better positioned to continue their engagement if the sector …

Read more

Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links

by

Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in 2016. It isn’t difficult to find, common examples include “complete this form,” “click here for more information,” or “download …

Read more

Here It Is, Your Holiday Moment Of Zen

by

You know it, you love, it, and it just isn’t the holiday season without it: The Messiah Organist Meltdown. If this holiday classic is new to you, give it moment and hang in there until the end; I’m sure you’ll agree that it’s 0:43 of unfiltered Messiah goodness.

UpStageCRM.io Is Live!

by

I am excited to to officially announce UpStageCRM.io, the fully integrated ticketing CRM platform arts and culture organizations deserve, is launched! Our cloud platform solution unites your website, CRM, ticketing, fundraising, marketing, and a full range of digital commerce and customer service to provide a platform that is far more than the sum of its parts. When starting out on this endeavor, the goal was simple: improve constituent relationships to grow …

Read more