Drew McManus on the Orchestra business | est. 2003

Checking Up On The Soundcheck Programs Part 2

Wed, Nov 11, 2004
To continue where Part 1 left off yesterday, this installment will continue the examination of a unique audience development initiative designed to attract the under 30 demographic.  Today’s article will focus on the soundcheck programs at the Nashville Symphony and the St. Louis Symphony.

Checking Up On The Soundcheck Programs

Tue, Nov 11, 2004
Last January I wrote an article that examined two unique programs at Toronto and Nashville designed to develop an audience base from the currently underrepresented below 30 demographic.  At that time, the numbers from the 02-03 season showed that the Toronto program had been very successful and the Nashville program was building momentum.

The Key To Diversity Is Ownership

Fri, Nov 11, 2004
Over the last few weeks, there’s been an ongoing examination and discussion here at Adaptistration about some attitudes which are becoming all too common among the board membership and administrators in the orchestra industry; mainly the lack of diversity at the board level and the seemingly willful neglect of cultivating an ethnically diverse patron base.

Another Casualty In the Subscription War

Thu, Nov 11, 2004
The once rock solid foundations of rigid subscription packages are beginning to crumble. Actually, they’ve already crumbled, turned to sand, and the economic model built atop of their revenue streams is sliding into oblivion. Unfortunately, most orchestras haven’t been prepared to replace the revenue from those ticket sales or wean themselves off of using that

Hitting Several Big Problems Head On

Wed, Nov 11, 2004
I had the pleasure of receiving a fine email from an Adaptistration reader in Jacksonville, Florida who, in addition to being an artist, also serves as a board member on several chamber music and music education institutions.

A Done Deal In Dallas

Tue, Nov 11, 2004
Although the members of the “Big 5” are in the midst of wrapping up their talks, the musicians and managers at Dallas finished their contract negotiations just over two months ago.  I learned about how the Dallas talks went from the DSO negotiation chairman, tubist Matt Good.  He said that the players and management came

The Best Outreach Tool Ever Devised

Mon, Nov 11, 2004
Composer Carl Stalling was a genius.  The mountain of work he produced as a studio composer for Warner Brothers cartoons did more to educate and expose children to a wider variety of classical music than all of Leonard Bernstein’s young Person’s Concerts combined. I published an article at The Partial Observer which examines the impact

The BIG Question In Milwaukee

Fri, Nov 11, 2004
A few weeks ago I published an article which pondered the question of how orchestras could simultaneously cut an artistic budget while simultaneously guaranteeing an equal level of artistic accomplishment.  Since that article, I’ve had a number of emails from very anxious musicians and patrons (not to mention a few managers) expecting an answer. In

Finding Gold While Flying In Pretzel Class

Thu, Nov 11, 2004
Adaptistration People 082
You know the non profit industry has become larger and more influential than ever before when you find articles about for profit managers ditching their jobs to run nonprofits in an airline magazine. And that’s exactly what I found while recently flying on United and browsing through the October issue of their in flight magazine,

Adaptistration’s One Year Anniversary

Wed, Nov 11, 2004
It has been a full year since the inaugural article at Adaptistration was published.  When Adaptistration began I assumed that the only people interested in issues related to orchestra management would be orchestra managers and perhaps some musicians.  Since then, I’ve been very pleased to learn that at least half of Adaptistration’s readers belong to either
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