Drew McManus on the Orchestra business | est. 2003

San Antonio Symphony Gala Posts Positive Results

Sat, Jan 1, 2004
I recently received word from San Antonio Symphony musician and union representative Ron Noble about the results from their New Year’s Gala concert.  He said the event had such a large turnout that the gala made money, the concert paid for itself, and all of the musicians were paid their regular union wages.  So it

Reader Response: Orchestra In-School Programs

Sat, Jan 1, 2004
In response to the orchestra in-school program entries from earlier in the week, I received an email from Beth, a cellist in a southwest orchestra.  She related her experiences growing up as a public school student and having been exposed to the orchestra through an  education initiative.  However, her experiences didn’t include in-school programs, only

The Benefits of Competition

Fri, Jan 1, 2004
Orchestra musicians are better than they have ever been in this country.  And it’s high time everyone started to recognize that higher level of artistic excellence.  It’s also high time for us to establish a system of artistic evaluation.  Awhile back fellow AJ blogger Greg Sandow wrote about the idea of orchestra competitions.  And not

An Interview with Marianne Lockwood Part II

Thu, Jan 1, 2004
Adaptistration People 193
Welcome back to Part II of our interview with Marianne Lockwood, the Executive Director for the Orchestra of St. Luke’s.   Budget Issues With an annual budget of $4.3 million dollars, St. Luke’s is a mid-sized orchestral organization.  Like many organizations, they try to have a small positive balance at the end of their fiscal

An Interview with Marianne Lockwood Part I

Wed, Jan 1, 2004
Adaptistration People 193
Listening to her voice over the phone, you’d never guess that you were talking to a cultural warrior.  Her British accent flows with a composed, steady pulse that gives it a maternal quality.  At the end of 2003, I had the pleasure to talk with Marianne for a few hours discussing her tenure as executive

Comparing Orchestra In-School Programs Part II

Tue, Jan 1, 2004
To continue from where we left off in Part I, this is second half of a comparison of the efficiency and effectiveness of in-school programs from two orchestras: the Brooklyn Philharmonic and the Richmond (VA) Symphony.  In Part I we heard from the education directors of each orchestra and in this part we will hear

Comparing Orchestra In-School Programs

Mon, Jan 1, 2004
Ok, you hear me verbally beating up on orchestra in-school programs quite a bit in this blog.  However, that doesn’t mean I feel that in-school programs should be completely eliminated.  On the contrary, I believe that in-school programs are a necessary component of a much broader overall education and outreach program. That being said, I

The power of blogging

Sun, Jan 1, 2004
One of my adult piano students tipped me off to a recent episode of Meet the Press, where one of the discussion topics was the effectiveness of blogs in politics.  Although I missed the episode, I did visit the Meet the Press web site and dug up some of their articles about blogging. In particular,

A new audience in Toronto and Nashville

Fri, Jan 1, 2004
I recently found two orchestras that are actively implementing an idea that I’ve been advocating here for awhile: marketing to the under 30 demographic.  Conventional wisdom in this industry states that it isn’t worthwhile to market toward a demographic that is expensive to attract and notoriously fickle in their tastes. But I don’t always buy

No Good Deed Goes Unpunished

Thu, Jan 1, 2004
I received an email the other day from a friend of mine that plays in solid, Midwest orchestra. She was complaining that they recently had an orchestra wide meeting with management where the Marketing Director was promoting a new audience development initiative to the musicians. Essentially, the initiative called for each player to be responsible
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