Black Orchestral Network Lays Out Plan For Meaningful Progress On Orchestral Inclusivity And Equity

The Black Orchestral Network (BON), a newly formed organization comprised of Black members from more than forty orchestras, announced Monday, May 9, 2022, as a Day of Solidarity. The campaign has received early support from Gateways Music Festival and Working IDEAL along with community support from the Black Music Action Coalition. BON lays out their goals in an open letter to American orchestra’s stakeholders and right out of the gate, they …

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Words Matter

Joe Patti published a fantastic article on 5/3/22 that examines labels attached to common nonprofit circumstances, like using “give” when communicating with patrons about donations. We’ve all encountered this at one point or another; retail stores frequently call customers “guests” and to a large degree, those changes are driven by expectations. Patti presents a few specific examples where the nonprofit sector could benefit from a similar approach and ultimately arrives at …

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Arts And Culture Employers Prefer Arts Admin Jobs

Recently, I distributed a survey to all the arts and culture employers that have posted job listings at Arts Admin Jobs (AAJ). The survey asked them to rate their user experience and return on investment compared to four other well known jobs boards that specialize in the arts and culture sector+. Out of 896 employer accounts, just over 300 responded and the results are clear: employers overwhelmingly prefer AAJ’s job submission …

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It’s Time To Change up The Conversation On Concert Attire

Over the weekend, I ran across a Facebook discussion about what patrons wear to the orchestra. Perhaps unsurprisingly, it followed all of the well-worn paths about what everyone thought was acceptable or not and it stuck me just how much those talking points are out of touch. Artistic excellence is inconsequential if you aren’t selling tickets so to that end, the field desperately needs to throw all these old conversations out …

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#TBT Artist Promo Photos…NSFW Edition

No, this isn’t a post about NSFW artist photos (although that could certainly be a topic). Rather, an arts marketing colleague recently posted a note on FB lamenting the amount of effort it was taking to secure suitable promotional photos from artists. I’ll be the first to admit this is a trigger issue for me but I’m confident when I say most, if not all, arts marketers would agree with the …

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