Drew McManus on the Orchestra business | est. 2003

Drew McManus

Using Basecamp For Season Planning

Thu, Feb 2, 2012
basecamp
I recall having a conversation with the executive director for an under $2 million budget group several months ago and he was recounting some of the immediate hurdles he encountered when stepping into the job. One of the more nagging issues was the complete lack of a season planning calendar and to add insult to

Finding The Elusive Non-Economic Conversion Goal

Wed, Feb 2, 2012
When it comes to website design, identifying the primary conversion goals is pretty straightforward: sell tickets and collect donations. But what about all the other content; should everything on the site be designed to funnel into the hard-sell targets? In short, no; but the lack of clearly defined conversion goals can make content planning a

RSO Board To Musicians: It Is for Your Own Good

Tue, Jan 1, 2012
The news out of Richmond, VA continues to march along at a furious pace. The latest development centers on a 1/28/2012 memo from the Richmond (VA) Symphony Orchestra (RSO) board of directors to the RSO musicians about the organization’s involvement vis-a-vis proposed legislation that would bar musicians from receiving unemployment benefits during non-employed weeks.

In Richmond, The Plot Thickens

Mon, Jan 1, 2012
On 1/25/2012 we examined a developing situation in Virginia about a state delegate from Richmond, G. Manoli Loupassi, who was proposing legislation (HB 1254) that would prevent professional orchestra musicians from collecting unemployment benefits during weeks they were not employed. One unanswered question at that time was how Loupassi became involved in the matter to

Smart QR Code Design For Maximizing Conversion From Mailings

Fri, Jan 1, 2012
It’s always fun when unrelated items converge in just the right way at just the right time to uncover something useful. Case in point, I received four single show sales mailings from performing arts organizations (one orchestra, one opera, and two performing arts centers) and a domain name renewal notice and when all five pieces
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