Microsites: The Future Of Performing Arts Websites?

I was hoping that Monday’s article about the "Ode To A Ford" project would spark a comment or two about the added value Ford’s microsite added to what is a straight-up viral ad campaign. I remember having a conversation with a colleague who doesn’t work in the orchestra business and isn’t a musician about a year ago and we were talking about the quality of orchestra website education sites. In general, we concluded that most weren’t very educational from the perspective of getting the user involved in the subject material. "As someone who doesn’t know much about classical music to begin with, I don’t come away from educational pages feeling like I learned anything." …

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Examining Columbus’ Master Agreement

Today’s article will examine some of the unique components of the Columbus Symphony Orchestra (CSO) maser agreement (also known as a collective bargaining agreement or “the contract”) governing full time and per service musician employment. We’ll also finish up the remaining few questions with CSO Executive Director, Tony Beadle…

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