Drew McManus on the Orchestra business | est. 2003

Drew McManus

Microsites: The Future Of Performing Arts Websites?

Thu, Feb 2, 2008
I was hoping that Monday’s article about the "Ode To A Ford" project would spark a comment or two about the added value Ford’s microsite added to what is a straight-up viral ad campaign. I remember having a conversation with a colleague who doesn’t work in the orchestra business and isn’t a musician about a

Examining Columbus’ Master Agreement

Wed, Feb 2, 2008
Today’s article will examine some of the unique components of the Columbus Symphony Orchestra (CSO) maser agreement (also known as a collective bargaining agreement or “the contract”) governing full time and per service musician employment. We’ll also finish up the remaining few questions with CSO Executive Director, Tony Beadle…

An Interview With Columbus Executive Director Tony Beadle

Tue, Feb 2, 2008
On January 18, 2008 the Columbus Symphony Orchestra (CSO) board of directors released a strategic plan that called for a reduction in expenses by approximately 25 percent. Public reaction from the organization’s musicians, music director, and patrons has been overwhelmingly unfavorable; however, the plan did receive support in the form of an editorial from the

Ode To A Ford

Mon, Feb 2, 2008
Whatever you’re doing, stop and gather around anyone in your immediate vicinity to watch this video and learn more about this project! The video, which has been released in certain parts of Europe and the UK, is a commercial produced by Ford Motor Company to promote one of their redesigned cars, the Ford Focus. You

How To Connect With New Media: Action List

Fri, Feb 2, 2008
A number of readers have requested a condensed, list-style version summarizing the main points from the How To Connect With New Media series of articles. Since the majority of those requests originated from Weekly Email Summary subscribers, what better way to demonstrate how much reader feedback is appreciated than to offer this article as a
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