Drew McManus on the Orchestra business | est. 2003

Drew McManus

Reader response: Getting back to our roots

Wed, Dec 12, 2003
I’ve received a great deal of communication about this topic but one reader points out an omission on my part. A member of the Cleveland Orchestra wrote in to say: “Don’t forget parents of young students. I see my students’ (and my wife’s students’) parents at concerts all the time. In many cases their interest

Enabling Patrons

Tue, Dec 12, 2003
Faithful reader Frank in Alexandria and I had a productive communication last week. Frank is very passionate about revitalizing classical music in his lifetime and he brings a refreshing analytical approach thanks to his years as a research scientist. Here’s what Frank had to say: “Progressive groups will be will become stronger if they communicate

Getting back to our roots

Mon, Dec 12, 2003
When did our orchestras stop acting like a grass roots organization? Nearly all American orchestras originated from nothing more than a desire among community members to create a performing arts ensemble. American orchestras are not the result of aristocratic privilege and wealth from 200 years ago like their European cousins. Even the mighty New York

Good news in San Antonio

Sun, Dec 12, 2003
The San Antonio Symphony is going to get a boost to its New Year. Ron Noble, symphony musician and AFM Local 23 President sent word that there is gong to be a New Years Eve Concert to benefit the symphony. The San Antonio Lyric Opera and the San Antonio Symphony League are sponsoring the event

Tomorrow’s Audience Today

Fri, Dec 12, 2003
Audience development. In the language of orchestral management that means getting people to show up for concerts. Those in the field are likely familiar with the Classical Music Consumer Segmentation Study conducted by the Knight Foundation, and if you aren’t I highly recommend taking a look. Although it isn’t a perfect study, it does help us
Previous Next