Drew McManus on the orchestra business.
If I could give out gold stars to arts admins who know how to properly compress images for web use, they’d be made out of actual gold. That’s just how big of a deal this is to optimization and page load speed. Although some aspects of the series I’m writing for ArtsHacker about how to prepare for impending slowdowns once net neutrality is gone will be super techy, this is one …
Here it is: the first of several installments on what you can do to push back again impending slowdowns once #netneutrality is gone. I published this at ArtsHacker.com yesterday and it provides step by step instructions on how to use three of the most popular page speed test tools: WebPageTest.org, GTmetrix, and Pingdom. With loads of screencaps, it provides everything you need to get started and have confidence in reading results and turning them into action. …
There’s nothing quite like One Into Many syndrome, which is where you end up treating one (or a few) voices as representative of your broader audience. Just about every orchestra department has its own version of One Into Many syndrome. Artistic planning and box office reps encounter squeaky wheels from the core audience while marketing and development departments sometimes encounter them in the form of overly involved board members. The good …
If you or your organization(s) are using Google Analytics (GA) without syncing it to a Google Search Console (GSC) account, you’re making metrics driven decisions with half naked data. The problem is too many arts professionals don’t even know GSC exists but even when they discover it, they end up letting an account go fallow due to how much is involved with properly configuring everything. Although Google provides help content, you …
A few weeks ago, I published an article with instructions on how you can hide web pages from Google search results for up to 90 days using Google Search Console (GSC). Although it garnered a good bit of “kudos” notes from arts managers, one reply in particular stood out. Hiding a page from Google search results is exactly what I need to do but I don’t even know what a Google …