Drew McManus on the Orchestra business | est. 2003

ArtsHacker

Step Two In Preparing For Post Net Neutrality Slowdowns Is Image Compression

Fri, Dec 12, 2017
ArtsHacker.com
If I could give out gold stars to arts admins who know how to properly compress images for web use, they’d be made out of actual gold. That’s just how big of a deal this is to optimization and page load speed. Although some aspects of the series I’m writing for ArtsHacker about how to

The First Step In Preparing For Post Net Neutrality Slowdowns Is Creating Speed And Performance Benchmarks

Fri, Dec 12, 2017
ArtsHacker.com
Here it is: the first of several installments on what you can do to push back again impending slowdowns once #netneutrality is gone.  I published this at ArtsHacker.com yesterday and it provides step by step instructions on how to use three of the most popular page speed test tools: WebPageTest.org, GTmetrix, and Pingdom. With loads of screencaps, it provides everything

Learn How To Identify And Avoid One-Into-Many Syndrome

Wed, Nov 11, 2017
OIM Syndrome
There’s nothing quite like One Into Many syndrome, which is where you end up treating one (or a few) voices as representative of your broader audience. Just about every orchestra department has its own version of One Into Many syndrome. Artistic planning and box office reps encounter squeaky wheels from the core audience while marketing

Are You Making Decisions With Half-Naked Data?

Fri, Oct 10, 2017
Adaptistration People 128
If you or your organization(s) are using Google Analytics (GA) without syncing it to a Google Search Console (GSC) account, you’re making metrics driven decisions with half naked data. The problem is too many arts professionals don’t even know GSC exists but even when they discover it, they end up letting an account go fallow

Thanks For The Help?

Wed, Oct 10, 2017
Adaptistration People 131
A few weeks ago, I published an article with instructions on how you can hide web pages from Google search results for up to 90 days using Google Search Console (GSC). Although it garnered a good bit of “kudos” notes from arts managers, one reply in particular stood out. Hiding a page from Google search
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