Don’t Get Suckered Into This Billable Fluff Expense

Adaptistration People 123

I published an article today at ArtsHacker that examines one of the less than scrupulous trends of web designers making clients feel like they are getting something special that expresses their uniqueness but in fact, it’s just something used to pad invoices. I’m talking about custom navigation icon design. At best, you’re only paying for something you believe delivers more value than it does. At worse, they can actually degrade your …

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When Was The Last Time You Updated Your Twitter Account Branding?

Adaptistration People 131

If you’re like me and use a client like TweetDeck to manage Twitter activity across one or more accounts, it’s not unusual to go weeks or months without actually visiting your Twitter account page. The problem with that is you can inadvertently overlook outdated branding in the header graphic; out of sight, out of mind. I fell right into that beartrap recently in the wake of the branding updates at my …

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Who Says This Field Doesn’t Benefit From Advancements In Technology?

ArtsHacker.com

There’s more than a bit of ironic nostalgia connected to the realization that tasks which used to be complicated and time consuming are now point-and-click straightforward. Case in point, connecting Google Analytics (GA) to any one of a dozen commonly used digital services. There was a time when you had to understand every aspect of GA’s tracking snippet code and how to work with HTML in order to do something like …

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If You’ve Ever Forgotten What Caused A Spike In Your Analytics, This Is The Solution You’ve been Looking For

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Have you ever been looking at your Google Analytics reports and couldn’t remember what caused a traffic spike? The good news is you’re human and the better news is Google has your back with handy little tool they call annotations. I published an article at ArtsHacker yesterday that walk you through what annotations are and each step in the very short process required to create them. Seriously, these little buddies are …

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Tired Of Clunky Looking Donor Lists?

ArtsHacker.com

One of the most common frustration points I encounter with Venture users is how to deal with exceptionally long donor lists so they look good on their website. For groups with enough of a budget, we can handle all of that for them, but for everyone else, the pain points emerge when finding a solution that looks good but doesn’t require more time than it takes to organize them in a …

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