There’s more than a bit of ironic nostalgia connected to the realization that tasks which used to be complicated and time consuming are now point-and-click straightforward. Case in point, connecting Google Analytics (GA) to any one of a dozen commonly used digital services.
There was a time when you had to understand every aspect of GA’s tracking snippet code and how to work with HTML in order to do something like connect GA to a commonly used service like Mailchimp (MC).
Those days are long gone.
To see just how simple things have become, check out this recent post at ArtsHacker that walks you through the necessary steps for connecting GA to MC. Spoiler alert: there are three…each one involves a single click…and you don’t need to know a lick of code.