Who Says This Field Doesn’t Benefit From Advancements In Technology?

There’s more than a bit of ironic nostalgia connected to the realization that tasks which used to be complicated and time consuming are now point-and-click straightforward. Case in point, connecting Google Analytics (GA) to any one of a dozen commonly used digital services.

There was a time when you had to understand every aspect of GA’s tracking snippet code and how to work with HTML in order to do something like connect GA to a commonly used service like Mailchimp (MC).

Those days are long gone.

To see just how simple things have become, check out this recent post at ArtsHacker that walks you through the necessary steps for connecting GA to MC. Spoiler alert: there are three…each one involves a single click…and you don’t need to know a lick of code.

Is Your MC Hooked Up to your GA?

So if you ever though this sort of thing was beyond your scope, take my word for it when I say it isn’t.

There you have it, what used to take 30 minutes or more (assuming you knew what you were doing to begin with) now takes less than five. #EfficiencyFTW

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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