Have you ever been looking at your Google Analytics reports and couldn’t remember what caused a traffic spike? The good news is you’re human and the better news is Google has your back with handy little tool they call annotations.
I published an
article at ArtsHacker yesterday that walk you through what annotations are and each step in the very short process required to create them.
Seriously, these little buddies are going to save you all kinds of time down the road whenever you need to do long term data analysis and it only take seconds to figure them out.
Add Context To Your Google Analytics Data Using Annotations
About Drew McManus "I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.
I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.
In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.
For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink. View all posts by Drew McManus | Website
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