Drew McManus on the Orchestra business | est. 2003

Guest Posts

Guest Blogger Gwydion Suilebhan

Mon, Oct 10, 2011
Guest-Author
STRATEGIC DIGITAL COMMUNICATIONS FOR ARTS ORGANIZATIONS: A SEVEN-STEP PRIMER By Gwydion Suilebhan There’s something about technology—let’s admit it—that feels a bit alien to many of us who work at arts organizations. We don’t want to think about what’s involved in making our email work, or keeping our subscriber databases uncorrupted, or ensuring that the phone

Rise Of The Planet Of The Managers

Mon, Aug 8, 2011
Guest-Author
I’m flattered to be asked by Drew to be a guest contributor. I still recall my first acquaintance with Adaptistration, about seven years ago when I was with the West Virginia Symphony – and I’m probably not the only manager who had this experience.   CONDUCTOR: “Our website was just panned by Adaptistration.” ME: “What’s Adaptistration?” 

It's The Audience, Stupid.

Fri, Aug 8, 2011
Guest-Author
At its best, a symphony orchestra is more summer blockbuster than art-house flick. Orchestras make music on a big scale and consequently demand a big audience. Filling the house affirms why orchestras exist in a way that half-empty performances, regardless of their intrinsic merit, simply cannot.

The model, one year later…Even deader, or still not dead yet?

Thu, Aug 8, 2011
Thank you, Drew, for inviting me to be a guest contributor now for I believe the fourth time (counting TAFTO). Sometime I have played it safe by sharing thoughts on the practical (and not particularly exciting) side of orchestra management. But last year I tackled more ambitious “what the much maligned orchestra business model really

Gradus ad Parnassum

Fri, Mar 3, 2011
Guest-Author
So we’ve all agreed that community outreach should be guided by a clear knowledge of our audiences, our playing should touch people at a deep level and we should build on this knowledge and experience to strengthen our relationships with the people in our community – and we’ve thrown out the idea of models –
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