Lectures & Presentations
Tap Into The Click. Click. Done. Developing Your Google Analytics Skills Microsite
Fri, Sep 9, 2016
by Drew McManus
Over the past few years, I’ve discovered that providing a dedicated micro-site for presentations and lectures is a terrific way to enhance the learning environment. That was exactly the case with the 2016 Arts Midwest pre-conference session Click. Click. Done. Developing Your Google Analytics Skills and I’m pleased to share the site with Adaptistration readers.
The Moment You Realized You Weren’t Going To Win A Job
Mon, Apr 4, 2016
by Drew McManus
What a treat to talk shop with Andrew Hitz from The Entrepreneurial Musician podcast. We managed to cover a great deal of ground thanks to the luxury of time Hitz dedicates to each production; working with professionals who care enough about production values and have genuine hosting skills to never gets old. One unique component of
Talking Metrics With Tomorrow’s Managers (and you get to join the fun)
Fri, Apr 4, 2016
by Drew McManus
I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed
Did Someone Say “Exploring The Impact Of Contemporary Technologies On The Marketing Process?”
Tue, Apr 4, 2016
by Drew McManus
It’s good to get out of the office when the opportunity presents itself and this Thursday, I will have the pleasure of joining Columbia College Chicago’s Marketing Technology students as a guest lecturer to speak some geek on Google Analytics. While preparing for the course, I dawned on me that since this is a marketing technology course, why
What Every Conductor Should Know About Working With Marketers
Tue, Mar 3, 2016
by Drew McManus
On 3/15/2016 I had the pleasure to taking part in a private session for a conducting fellowship program on how conductors should work with an orchestra’s marketing team and help activate social media. The session was part of the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship, which grew out of the organization’s existing musician
