Drew McManus on the Orchestra business | est. 2003

Lectures & Presentations

It’s Now Or Never!

Fri, Oct 10, 2013
National Arts Marketing Conference Session
Today is the final day to register for the 2013 National Arts Marketing Project Conference (#NAMPC), November 8-11 in lovely Portland, OR. If you’re all signed up and have your travel and lodging booked then you’re all set but it isn’t too late to make a snap decision and if you do, make sure you

Start Thinking About Making A Difference

Wed, Oct 10, 2013
Last Sunday, 116/2013, I had the pleasure of appearing on SoundNotion.tv and among the topics discussed were the value of transparency and the rise of the organized patron stakeholder group. On that topic, I gave the SoundNotion crew a head’s up about a new Kickstarter campaign I’ll be launching within the next month to raise

Talking Up This Week’s Events

Fri, Oct 10, 2013
ADAPTISTRATION-GUY-087
It’s been a busy week for tough news and in addition to keeping tabs here at Adaptistration Kathy Wurzer from MPR’s Morning Edition was kind enough to invite me onto the program on 10/2/13 to chat about what’s in store at the Minnesota Orchestra Association (MOA). An edited transcript and full audio are available at

Winning Websites: Optimizing The Patron Experience

Fri, Sep 9, 2013
National Arts Marketing Conference Session
Although it just sort of happened to work out this way, it has been nice to spend most of the week focused on website oriented topics and as a result, it seems fitting to round things out with a plug for the 2013 National Arts Marketing Project Conference (#NAMPC) website panel I’ll be participating in

OCSM Keynote Address: Fourth Generation Theory

Wed, Aug 8, 2013
Adaptistration People 146
On Thursday, August 16, 2013 I had the honor of delivering the keynote address for the 2013 Organization of Canadian Symphony Musicians (OCSM) Conference and I wanted to share the slides and a transcription of the speech with Adaptistration’s readers. But first, a few provisos for context: The Q&A session at the end was fascinating
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