It’s Now Or Never!

Today is the final day to register for the 2013 National Arts Marketing Project Conference (#NAMPC), November 8-11 in lovely Portland, OR. If you’re all signed up and have your travel and lodging booked then you’re all set but it isn’t too late to make a snap decision and if you do, make sure you carve out time on Sunday 11/10/13 from 1:45pm – 3:15pm PST for the Winning Websites session.

I’ll be participating on the panel alongside Opéra de Montréal Director of Sales and Marketing, Guillaume Thérien and moderator Ceci Dadisman, Palm Beach Opera’s Director of Marketing & PR. Here’s what you can expect via the official session description.

Your website is not only the first impression you give to prospective patrons, but also an important part of any marketing initiative. How do you create an engaging experience that not only educates and inspires but also maximizes conversions? Examine recent website redesigns that have had positive results and data on best practices. Learn tools and tactics to use on your organization’s website that to make it more successful and engaging.

Since time is short, I won’t keep you so make sure you head over and secure your spot ASAP.

National Arts Marketing Conference Session

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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