Marketing
Accept It Then Expand On It
Tue, Nov 11, 2018
by Drew McManus
Every now and then a post inspires a terrific round of thoughtful feedback and that was exactly the case with yesterday’s article about the San Diego Symphony’s New You campaign. And since this isn’t 2009, most of the conversation takes place inside social media channels, which means blog readers don’t always get to stay connected.
Have You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?
Mon, Nov 11, 2018
by Drew McManus
The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience. But in the same way a Kickstarter campaign turns viral,
Look At That, Older Age Groups Do Use Mobile
Fri, Oct 10, 2018
by Drew McManus
Recently, I had the pleasure of conducting a private Google Analytics training session with a performing arts organization and one of the skills we covered was how to use the Secondary Dimension function to cross tabulate data. During that process, one of the items we uncovered is the top three age groups that converted to
Mr. Rogers: Arts Marketing Guru
Fri, Sep 9, 2018
by Drew McManus
Ceci Dadisman recently published an article at ArtsHacker titled Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers. She lists three primary skills and connects each with tenets of Mr. Roger’s television program. It’s a wonderfully heartwarming read and the second item from that list caught my eye: Don’t Be
You May Be Guilty Of Using Dark Pattern Tactics But Not Even Know It
Tue, Sep 9, 2018
by Drew McManus
Dark Patterns are features of interface design crafted to trick your users into doing things they might not want to do, but which benefit your organization. There are 12 types of Dark Patterns and some are as straightforward as making it next to impossible to cancel a user account or making the unsubscribe link on
