Drew McManus on the orchestra business.
Every now and then a post inspires a terrific round of thoughtful feedback and that was exactly the case with yesterday’s article about the San Diego Symphony’s New You campaign. And since this isn’t 2009, most of the conversation takes place inside social media channels, which means blog readers don’t always get to stay connected. The following two comments were posted on my Facebook wall, both do a fabulous job at …
The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience. But in the same way a Kickstarter campaign turns viral, it’s the promotional video that pushes it over the good/great threshold. Pretty terrific, right? Hopefully, they’ll …
Recently, I had the pleasure of conducting a private Google Analytics training session with a performing arts organization and one of the skills we covered was how to use the Secondary Dimension function to cross tabulate data. During that process, one of the items we uncovered is the top three age groups that converted to ticket purchases using mobile devices were Women, age 55-64; Women, Age 65+; and Men, age 55-64. …
Ceci Dadisman recently published an article at ArtsHacker titled Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers. She lists three primary skills and connects each with tenets of Mr. Roger’s television program. It’s a wonderfully heartwarming read and the second item from that list caught my eye: Don’t Be Afraid To Try New Things (Even If You’re Not Very Good At Them To Start). This …
Dark Patterns are features of interface design crafted to trick your users into doing things they might not want to do, but which benefit your organization. There are 12 types of Dark Patterns and some are as straightforward as making it next to impossible to cancel a user account or making the unsubscribe link on emails difficult to find (or even link to pages that don’t actually contain unsubscribe functionality). I …