Marketing
You Mean You Haven’t Pivoted From Comps To Influencer Marketing Yet?
Tue, Jun 6, 2018
by Drew McManus
If you have any interest in driving down comps while filling up full price seats, there are two articles you simply must read. The first is from violinist Holly Mulcahy* in a Neo Classical post from 6/15/2018 where she talks about the vast untapped potential influencer marketing can have on improving meaningful audience development activities.
Attention Arts Marketers: If You Don’t Master This Skill By The End Of 2018, You’re Going To Be Obsolete
Wed, Mar 3, 2018
by Drew McManus
If you’re an arts marketer or work as a web content manager for an arts org, there is a key skill you need to master before the end of 2018. Forward thinking groups will make this a must-have skill via job descriptions and even include some tests for candidates to complete during final interview rounds.
Empathetic Complaining 101
Fri, Feb 2, 2018
by Drew McManus
There was an intriguing article in the 12/7/2017 edition of Capacity Interactive’s blog about how to handle negative social media comments. It includes some thoughtful Q&A from a trio of arts marketers and by and large, it’s a very useful post. About 2/3 of the way through the article, it dawned on me how fantastic
Will These Changes Cause Your Org To Lose Its Google Ad Grant?
Tue, Jan 1, 2018
by Drew McManus
There’s a terrific article by Jason King in the 1/23/2018 edition of the Nonprofit Technology Conference blog that examines how recent changes to Google Ad Grant’s terms and conditions put some users at risk of temporary account suspension. A whole raft of new rules came into effect on the January 1st of 2018, many of
Can’t Someone Else Worry About It?
Wed, Oct 10, 2017
by Drew McManus
Last week’s survey asking readers if their organization uses cross-domain tracking generated some very intriguing results in that the topic generated very little interest. The survey produced a whopping (#sarcasm) nine replies. Nine. This came as quite a surprise as the low engagement level runs contrary to both anecdotal evidence and a similar survey I
