Marketing
Getting Beyond Follower Count
Wed, Jun 6, 2017
by Drew McManus
There’s an intriguing post from Jonathan Eifert at ArtsHacker about building your brand as an artist and growing social clout into a selling point. I’ve been telling artist clients this for years from the perspective of incorporating current social metrics into promotional materials. Eifert’s post goes into several additional areas on this topic but regarding
Creative CTAs: Can’t Someone Else Do It?
Mon, Mar 3, 2017
by Drew McManus
Ceci Dadisman wrote an article for ArtsHacker today that focuses on a fun little tool from Capacity Interactive: the call to action (CTA) generator for arts marketers. It uses the same sort of straightforward Mad Libs formula you’ll find for traditional headline generators and applying it directly to something like a performing arts org CTA
Artist Bios #LoveToHate
Tue, Feb 2, 2017
by Drew McManus
If there’s a reliable topic that can always get stakeholders talking, it’s artist bios. You’re sure to hear plenty about the mind-numbingly dull regurgitation of “where I’ve been,” “who I’ve performed with,” and “what I performed.” But complaining is easy; writing an engaging and thoughtful bio is hard. This is exactly why so many artists
The Adjective That Must Not Be Named Is Back…And It Brought Reinforcements
Fri, Jan 1, 2017
by Drew McManus
Back in 2014, we started a campaign to eradicate the B-word from orchestra promotional material. At the time, it did a respectable job at keeping things under control but just like a virus that keeps mutating, “beloved” has found its way back. But this time, it brought a gaggle of old school “greatest-art” adjectives along
We Have More In Common With Sportsball Than We Thought
Thu, Dec 12, 2016
by Drew McManus
Contrary to what you may think, selling tickets to other forms of live experience events can be just as difficult if not more challenging than what we face in our field. To that end, I came across an intriguing post from Dave Wakeman, a B2B revenue consultant who specializes in entertainment, sports, hospitality, and professional
