Marketing – Page 14 – Adaptistration

Getting Beyond Follower Count

Wednesday, June 28th, 2017 by Drew McManus

There’s an intriguing post from Jonathan Eifert at ArtsHacker about building your brand as an artist and growing social clout into a selling point. I’ve been telling artist clients this for years from the perspective of incorporating current social metrics into promotional materials. Eifert’s post goes into several additional areas on this topic but regarding converting social clout into value, the more you can demonstrate quantifiable conversion value via your own …

Creative CTAs: Can’t Someone Else Do It?

Monday, March 13th, 2017 by Drew McManus

Ceci Dadisman wrote an article for ArtsHacker today that focuses on a fun little tool from Capacity Interactive: the call to action (CTA) generator for arts marketers. It uses the same sort of straightforward Mad Libs formula you’ll find for traditional headline generators and applying it directly to something like a performing arts org CTA is a great use. Your [noun] [verb] = Your Evening Awaits A [adjective] [time of day] …

Artist Bios #LoveToHate

Tuesday, February 7th, 2017 by Drew McManus

If there’s a reliable topic that can always get stakeholders talking, it’s artist bios. You’re sure to hear plenty about the mind-numbingly dull regurgitation of “where I’ve been,” “who I’ve performed with,” and “what I performed.” But complaining is easy; writing an engaging and thoughtful bio is hard. This is exactly why so many artists struggle with the task. Those starting out or not overly focused on spotlight oriented positions haven’t …

The Adjective That Must Not Be Named Is Back…And It Brought Reinforcements

Friday, January 27th, 2017 by Drew McManus

Back in 2014, we started a campaign to eradicate the B-word from orchestra promotional material. At the time, it did a respectable job at keeping things under control but just like a virus that keeps mutating, “beloved” has found its way back. But this time, it brought a gaggle of old school “greatest-art” adjectives along for the ride. Here’s the latest example from an orchestra’s Facebook post (h/t to a colleague …

We Have More In Common With Sportsball Than We Thought

Thursday, December 1st, 2016 by Drew McManus

Contrary to what you may think, selling tickets to other forms of live experience events can be just as difficult if not more challenging than what we face in our field. To that end, I came across an intriguing post from Dave Wakeman, a B2B revenue consultant who specializes in entertainment, sports, hospitality, and professional services. He was writing about the growing problem of selling tickets to professional sporting events. It …