If there’s a reliable topic that can always get stakeholders talking, it’s artist bios. You’re sure to hear plenty about the mind-numbingly dull regurgitation of “where I’ve been,” “who I’ve performed with,” and “what I performed.” But complaining is easy; writing an engaging and thoughtful bio is hard.
This is exactly why so many artists struggle with the task. Those starting out or not overly focused on spotlight oriented positions haven’t had much need to think about crafting a good bio and hiring skilled copywriters is not inexpensive (although there are plenty of cheap ones out there).
Consequently, it caught my eye when I saw Chantal Incandela, professional bassist, private teacher, and writer, post the following on her Facebook wall:
So I occasionally write reviews and previews for classical music concerts. Is it a bit of a jump for me to say I want to write a biography now?
I’ve known Chantal for what must be years at this point; certainly, long enough that I don’t even recall when our paths crossed, and I can say she is one of the most creative and passionate professionals the field is fortunate enough to have.
It’s been awhile since we’ve covered this topic so let’s use Chantal’s wall post as an opportunity to jump in.
What do you like in a bio? What do you hate? If there were only two things you could change about all artist bios forever, what are they?
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