Marketing
What Do You Think Arts Marketers Should Be Talking About?
Tue, Mar 3, 2016
by Drew McManus
If you have any interest in helping steer the larger arts marketing conversation, now’s your chance…but you’ll have to hurry. Thursday, March 31, 2016 is your final day to submit either a session proposal or session topic idea to the National Arts Marketing Project’s (NAMP) 2016 conference in Austin, TX from November 11-14. This year’s
What Every Conductor Should Know About Working With Marketers
Tue, Mar 3, 2016
by Drew McManus
On 3/15/2016 I had the pleasure to taking part in a private session for a conducting fellowship program on how conductors should work with an orchestra’s marketing team and help activate social media. The session was part of the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship, which grew out of the organization’s existing musician
I Just Fell In Love With This Short Film About Opera
Fri, Mar 3, 2016
by Drew McManus
At the beginning of the month, Opéra national de Paris released a promotional video by Bret Easton Ellis, a sharp and visceral writer best known for his novel American Psycho. Angela Natividad wrote a brilliant overview of the project for AdWeek that provides a good bit of insight from Ellis alongside her own sharp observations. It’s probably
Adopting Video Storytelling Technics To Make Better Connections
Wed, Feb 2, 2016
by Drew McManus
Toward the end of 2015, I had the pleasure of working with Brian Artka from Size43 Creative, a firm that describes itself as creating films that connect people on a human level. Not long ago, Artka pointed me toward a presentation he put together for the Wisconsin Chapter of the Society of Marketing Professional Services
Is Your Group Doing Something For #BlackFriday Or #CyberMonday?
Fri, Nov 11, 2015
by Drew McManus
The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. In 2013, my inbox was flowing with promotional offers from performing arts organizations but 2014 was a comparative trickle and by the time this article was written, 2015 is similarly sparse. Perhaps performing arts orgs need to get
