Marketing – Page 16 – Adaptistration

What Do You Think Arts Marketers Should Be Talking About?

Tuesday, March 29th, 2016 by Drew McManus

If you have any interest in helping steer the larger arts marketing conversation, now’s your chance…but you’ll have to hurry. Thursday, March 31, 2016 is your final day to submit either a session proposal or session topic idea to the National Arts Marketing Project’s (NAMP) 2016 conference in Austin, TX from November 11-14. This year’s conference theme is Fueling Change: Across the nation, arts organizations and the communities they serve are …

What Every Conductor Should Know About Working With Marketers

Tuesday, March 22nd, 2016 by Drew McManus

On 3/15/2016 I had the pleasure to taking part in a private session for a conducting fellowship program on how conductors should work with an orchestra’s marketing team and help activate social media. The session was part of the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship, which grew out of the organization’s existing musician fellowship program. The Sinfonietta is a pioneer in the field in that it was among the …

I Just Fell In Love With This Short Film About Opera

Friday, March 11th, 2016 by Drew McManus

At the beginning of the month, Opéra national de Paris released a promotional video by Bret Easton Ellis, a sharp and visceral writer best known for his novel American Psycho. Angela Natividad wrote a brilliant overview of the project for AdWeek that provides a good bit of insight from Ellis alongside her own sharp observations. It’s probably too easy to compare “Figaro” to American Psycho. But the desperation and emotional instability that laced …

Adopting Video Storytelling Technics To Make Better Connections

Wednesday, February 3rd, 2016 by Drew McManus

Toward the end of 2015, I had the pleasure of working with Brian Artka from Size43 Creative, a firm that describes itself as creating films that connect people on a human level. Not long ago, Artka pointed me toward a presentation he put together for the Wisconsin Chapter of the Society of Marketing Professional Services that includes one of the best examples I’ve come across for making a real connection via …

Is Your Group Doing Something For #BlackFriday Or #CyberMonday?

Friday, November 27th, 2015 by Drew McManus

The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. In 2013, my inbox was flowing with promotional offers from performing arts organizations but 2014 was a comparative trickle and by the time this article was written, 2015 is similarly sparse. Perhaps performing arts orgs need to get on the radar of deal tracking sites, most of which focus their efforts on stuff as …