Drew McManus on the orchestra business.
The 4/24/15 edition of The Nonprofit Times published an article (h/t Thomas Cott) that reports on a 2015 Nonprofit Email Deliverability Study that determined approximately one out of eight email messages from nonprofits are not successfully delivered to an inbox. My immediate thought was “that figure seems low.” I can’t count the number of times in the course of consulting projects where I’ve come across performing arts nonprofits that haven’t conducted …
It may have flown under your radar but the 5/20/2015 edition of Gizmodo.com published an article by Matt Novak that reports on Google’s intent to begin modifying how television viewers using its Google Fiber service. Simply put, Google wants to sell ads directly and make them function more like their successful targeted online ads. Given that Google earns most of its revenue from online ads, it should come as no big …
On January 22, 2015 we took a look at how a New York Philharmonic (NYPhil) promo video on Facebook for their Bugs Bunny At The Symphony II show managed to go viral along with its impact on ticket sales. As a worthwhile follow-up, it is worth pointing out sales were so high, the NYPhil added an additional performance to the original three. The show’s co-creator, George Daugherty, posted a note on his …
The article from 1/30/2015 about ticket revenue and artificial restrictions resulting from technical limitations from ticketing providers generated a great deal of traffic and based on public comments plus private messages, it seems there is ample interest in exploring this topic to a greater extent. To that end, gathering some data is always a good place to begin; as such, I would be grateful for those of you among the ranks …
There’s an interesting post from Jill Robinson at the TRGArts blog (Robinson is President & CEO of that consulting firm) where she examines the value of traditional subscriptions within the current arts marketing environment. The post presents some case study data to support the continued viability of that revenue stream but it never ceases to amaze me how the field gets tied into knots over this topic. Since the downturn, we’ve …