Drew McManus on the Orchestra business | est. 2003

Marketing

Only 12.5 Percent?

Fri, May 5, 2015
by Drew McManus
Adaptistration People 052
The 4/24/15 edition of The Nonprofit Times published an article (h/t Thomas Cott) that reports on a 2015 Nonprofit Email Deliverability Study that determined approximately one out of eight email messages from nonprofits are not successfully delivered to an inbox. My immediate thought was “that figure seems low.” I can’t count the number of times
Keep Reading
No comments

Fiber TV Ads Could Be Very Good News For Performing Arts Orgs

Mon, Mar 3, 2015
by Drew McManus
Adaptistration People 101
It may have flown under your radar but the 5/20/2015 edition of Gizmodo.com published an article by Matt Novak that reports on Google’s intent to begin modifying how television viewers using its Google Fiber service. Simply put, Google wants to sell ads directly and make them function more like their successful targeted online ads. Given
Keep Reading
No comments

You Get An Extra Day To KILL DE WABBIT!

Mon, Feb 2, 2015
by Drew McManus
Adaptistration People 139
On January 22, 2015 we took a look at how a New York Philharmonic (NYPhil) promo video on Facebook for their Bugs Bunny At The Symphony II show managed to go viral along with its impact on ticket sales. As a worthwhile follow-up, it is worth pointing out sales were so high, the NYPhil added an
Keep Reading
3 comments

Let’s Learn More About Ticketing Software And Loyalty/Reward Functionality

Mon, Feb 2, 2015
by Drew McManus
Adaptistration People 055
The article from 1/30/2015 about ticket revenue and artificial restrictions resulting from technical limitations from ticketing providers generated a great deal of traffic and based on public comments plus private messages, it seems there is ample interest in exploring this topic to a greater extent. To that end, gathering some data is always a good
Keep Reading
,
2 comments

To Subscribe, Or Not To Subscribe, That Is NOT The Question

Fri, Jan 1, 2015
by Drew McManus
Adaptistration People 137
There’s an interesting post from Jill Robinson at the TRGArts blog (Robinson is President & CEO of that consulting firm) where she examines the value of traditional subscriptions within the current arts marketing environment. The post presents some case study data to support the continued viability of that revenue stream but it never ceases to
Keep Reading
9 comments
Previous Next

Click. Buy. Done.

Connect with patrons. Streamline processes. Increase revenue.

Your patrons are used to buying experiences from Amazon, Google, and Apple, so why would you give them anything less?

Our Ticketing CRM gives patrons the experience they expect while offering powerful ticketing, fundraising, and membership features that are easy for both of you to use.

Learn More Book A Demo

Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.