Drew McManus on the orchestra business.
Neo Classical author Holly Mulcahy authored a guest post at Norman Lebrecht’s Slipped Disc entitled Can You Sell An Orchestra On TV? Don Draper Can. that uses a recent TV spot from the St. Louis Symphony Orchestra (SLSO) as a jumping off point for conversation. Mulcahy approaches the perspective by shifting the focus more toward the audience than the experience. It made me recall an effort from the League several years …
Just a quick pointer today; I’ve taken then weekend off and although I’m keeping my ear to the ground for Met news, don’t expect anything here until Tuesday or Wednesday. In the meantime, check out the 8/15/2014 edition of The Wall Street Journal which published an article by Corinne Ramey that examines an outreach effort by Mostly Mozart in the form of promotional videos about their musicians. It’s a good article …
here must be something in the water but regardless the reason it is tough not to miss the sharp uptick in the number of orchestra press releases coming in using the adjective that shall not be named…the b-word…beloved. If there’s a better example of old school “greatest-art” era promotional jargon that needs to go, I can’t think of one. Consequently, the time has come for a field-wide embargo and to that …
I had an interesting conversation with a colleague yesterday asking what I knew about live chat services to field patron inquires as an addition to email, phone, or social media offerings. From a technical perspective, it has never been easier to implement a solution, like LiveChatInc.com, via your website but it is still rare to come across a performing arts org that offers it alongside primary points of contact. Based on …
I received an intriguing email in response to yesterday’s post about artist promotion; in particular, the reader was confused about the nature of the relationship between artist and manager as it applies to marketing. Who is responsible for creating the “official” online resource for a soloist, the manager or the artist? I’ve seen pages at artist management sites that have content to download like bios and pictures but I have also …