Just a quick pointer today; I’ve taken then weekend off and although I’m keeping my ear to the ground for Met news, don’t expect anything here until Tuesday or Wednesday. In the meantime, check out the 8/15/2014 edition of The Wall Street Journal which published an article by Corinne Ramey that examines an outreach effort by Mostly Mozart in the form of promotional videos about their musicians.
It’s a good article and any effort to help break down stereotypes and connect audience members and musicians is a good idea. Ramey includes some insight from me about potential bear traps, one of which is overemphasizing personal traits without building a bridge to musicianship.
I recall a similar effort by the now defunct Honolulu Symphony that did a wonderful job at projecting musician hobbies and interests, so much so that it inadvertently reinforced a stereotype that musicians perform as either volunteers or a second, less important, career.
Definitely food for thought and Ramey’s article does an excellent job at getting you thinking about the topic and taking a broader perspective.