Mental Health

Joe Patti published a great article yesterday that serves up a good helping of grounded wisdom in the form of reviewing the fundamental difference between promotion and marketing. “…a [promotional] message of ‘come see this show’ is different from ‘this is a place that provides an opportunity to share experiences with family and friends.’ The latter is part of a [marketing] narrative about attaining what people aspire to rather than selling …

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Over the course of the pandemic, several orchestras have been developing programs that focus on mental health of patrons. That’s a very good thing but it never hurts to remember that we need to keep an eye on one another behind the scenes. All stakeholders are feeling an enormous amount of pressure which manifests in as many ways as there are individuals. An article by Kelly Greenwood and Julia Anas that …

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