Hugh MacLeod published an article at his blog on 2/14/2010 entitled “the three keys to social media marketing.” If MacLeod’s name is familiar, that’s a good thing. He’s the author of one of my favorite books, Ignore Everybody: and 39 Other Keys to Creativity, which serves as source material for the series of articles here under the tag keys to creativity. In his blog post, MacLeod suggests that sincere gift giving leads to successful social media marketing. In his case, the gifts are his cartoons but that got me wondering how this could apply to the orchestra business…
Social Media
Come On Cleveland, You’re Better Than This
Regular readers know that when we talk about orchestras and new media, one recurring warning is to resist the urge to use new media outlets for press release regurgitation. After all, that’s what press pages at an orchestra’s web site are for. Likewise, using the official organizational new media and social networking outlets to disseminate one-sided information about an ongoing labor dispute is not merely bad form, but ultimately self defeating…
Who Else Wants To Know More About Analytics?
In the space of a few years, Google Analytics has evolved into one of the most useful tools an organization can use to help identify its website traffic. Described by Google, Analytics is “the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.” Sounds just like what this business needs, doesn’t it…
The First Step Toward Cultivating The Fruit Of Social Media
On Monday, 12/14/2009, Marc van Bree published an article at his blog, Dutch Perspective, announcing the results from his Orchestras and Social Media survey. In addition to a downloadable copy of the full report, there’s an excellent slide presentation on the key findings and recommendations. Van Bree’s survey is the first I’m aware of that focuses on defining how orchestras use social media as well as collecting and cross tabulating details about budgets, resource allocation, and benchmarking…
Calling All Creative Types!
Following up on yesterday’s article, today’s post will provide a direct example for how to design and implement a social networking based project to increase outreach and participation in your organization’s new media activity. Feel free to use any or all of this example in your own efforts. So without further ado, let’s get to business…