Strategy

One of the more intriguing parts of designing the reserved seating process for UpStage was the user testing. It’s rare for nonprofit performing arts organizations to spend much time designing their online ticket experience around the new ticket buyer and that only leaves money on the table and untapped potential. When designing UpStage’s process, we

The latest installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published! This article focuses on Parkinson’s Law, which dictates any task will inflate until all the available time is spent. It’s common to apply this

The second installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published! This article focuses on the Law Of Common Region and how you can help boost a person’s natural tendency to group similar

I completed the first in a series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do. The articles show you how each of the 21 practices can be applied to far more than just user experience tasks. The inaugural post