Web/Tech
A Good Way To Leverage A Microsite
Tue, Sep 9, 2018
by Drew McManus
The LA Philharmonic recently launched a dedicated microsite for their Centennial Campaign (an endowment capitalization campaign) and it’s a good example for how to go about designing a purpose built microsite. Each page is comparatively short and contains big, obvious conversion targets (making an online donation). It’s a very nice mobile first design that clearly
Cross Device Tracking Is Coming Your Way
Wed, Aug 8, 2018
by Drew McManus
Let’s say a patron sees one of your organization’s Facebook ads on their Smartphone on the way to work but doesn’t buy a ticket (because #driving). Later that same day while visiting from their office desktop (company resources for personal use #gasp), they see the same ad but this time around, they purchase a ticket.
If Your Organization Uses Google Maps, Routes, or Places, You May Need To Begin Paying For The Service
Wed, Jul 7, 2018
by Drew McManus
Good news and bad news: on July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. Good news is it will go a long way toward ironing out a haphazard collection of existing APIs. Bad news is you’ll be required to create an account and a billing profile in
An Example Of Technology Straightjackets
Tue, Jun 6, 2018
by Drew McManus
Last week’s post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field place artificial limitations on customer experience and revenue potential garnered some interesting direct feedback. Admittedly, I can get ahead of myself when it comes to creating a common frame of reference
#TBT Is There Such A Thing As Too Much Funding? (spoiler: yes)