Web/Tech

A Good Way To Leverage A Microsite

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Adaptistration People 044

The LA Philharmonic recently launched a dedicated microsite for their Centennial Campaign (an endowment capitalization campaign) and it’s a good example for how to go about designing a purpose built microsite. Each page is comparatively short and contains big, obvious conversion targets (making an online donation). It’s a very nice mobile first design that clearly resists the urge to stuff a desktop heavy content approach into mobile layouts. If there’s one …

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Cross Device Tracking Is Coming Your Way

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Let’s say a patron sees one of your organization’s Facebook ads on their Smartphone on the way to work but doesn’t buy a ticket (because #driving). Later that same day while visiting from their office desktop (company resources for personal use #gasp), they see the same ad but this time around, they purchase a ticket. Would you assign different values to each device type the patron used to connect with the …

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#TBT Is There Such A Thing As Too Much Funding? (spoiler: yes)

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Adaptistration People 041

Joe Patti published a thought provoking piece at Butts In The Seats which examines the development of technology to support the arts, a topic near and dear to my own arts admin heart. The inspiration for his post came from the  Knight Prototype Fund awards announcement, a program I was keeping an eye on. Although the Knight Foundation has a good track record in supporting technology-based programs, they wouldn’t exactly rise …

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If Your Organization Uses Google Maps, Routes, or Places, You May Need To Begin Paying For The Service

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Adaptistration People 136

Good news and bad news: on July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. Good news is it will go a long way toward ironing out a haphazard collection of existing APIs. Bad news is you’ll be required to create an account and a billing profile in order to use them. While most users will fall within the pricing plan’s free use parameters, …

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An Example Of Technology Straightjackets

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Adaptistration People 132

Last week’s post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field place artificial limitations on customer experience and revenue potential garnered some interesting direct feedback. Admittedly, I can get ahead of myself when it comes to creating a common frame of reference and several readers sent direct messages saying they couldn’t imagine what I was describing. Let’s take …

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