Web/Tech – Page 20 – Adaptistration

If You’ve Been Looking For A Reason To Jump Into Using Google Analytics, Here You Go

Sunday, January 21st, 2018Wednesday, November 2nd, 2016 by Drew McManus

Sure, you know what Google Analytics is and it’s something you should be using but for whatever the reason, you just haven’t been able to get around to getting your feet wet. The good news is I have just the thing to help you take that plunge. Recently, my fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google …

Was Your Website Caught Up In Last Week’s Big DDoS Attack?

Tuesday, October 25th, 2016 by Drew McManus

Granted, with all of the election coverage, you may have missed last week’s big news item about the “Doomsday of DDoS attacks” and if your organization’s site wasn’t impacted, then you probably made it through blissfully unaware of the havoc unfolding elsewhere. Nonetheless, this wasn’t a one-off event so here’s what you need to know about DDoS (Distributed Denial of Service) attacks, why this is different than usual, and how to …

Step Up Your Data Driven Decision Making Process

Monday, October 17th, 2016 by Drew McManus

Although Google does an excellent job making Analytics user friendly and beneficial right out of the box, that doesn’t mean you can’t make it even more applicable to your organization’s needs. To that end, one of the most frequently misunderstood elements of Google Analytics (GA) is Session and Campaign lengths. In order to help provide a better understanding, I published an article at ArtsHacker today that examines why those settings matter, …

An In-Depth Guide To Transactional Email Providers

Monday, August 8th, 2016 by Drew McManus

Last week, I published an article at ArtsHacker about what transactional emails are, how to identify all the providers you may use that generate those messages, and must-have elements to include in your message templates. Today, I published the second half of that series which focuses on how to go about making sure those messages arrive. A large part of that equation usually involves using a dedicated transactional email provider so to …

Become A Master Of Transactional Email

Wednesday, August 3rd, 2016 by Drew McManus

Pop Quiz! Transactional Email is which of the following: Purpose driven messages sent to a single recipient following an online action. The B-Side* to Conjunction Junction. One-to-one emails that contain information that confirms and/or completes a process. All of the above. If you said “all of the above” then you’re on the right track (although my sources on the Conjunction Junction thing are a little sketchy) and for all the time …