An In-Depth Guide To Transactional Email Providers

Adaptistration People 052Last week, I published an article at ArtsHacker about what transactional emails are, how to identify all the providers you may use that generate those messages, and must-have elements to include in your message templates. Today, I published the second half of that series which focuses on how to go about making sure those messages arrive.

A large part of that equation usually involves using a dedicated transactional email provider so to that end, the article examines a half-dozen of the most common providers and how they connect with the systems your organization uses that generate transactional messages.

I know, this can all sound like a giant yawn-fest on the surface but suffice to say, transactional messaging is one of the most important elements to maximizing revenue and bolstering patron engagement you probably aren’t paying enough attention to. So liven up and level-up your managerial chops!

Read ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 2

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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