Drew McManus on the orchestra business.
There’s an intriguing article in the 7/21/2015 edition of Nonprofit Quarterly (NPQ) (h/t Joe Patti) that examines the bottomless rabbit hole that is trying to evaluate Customer Relationship Management (CRM) options, make a decision, and implement something that resembles what it was you were after in the first place. In short, the author laments about the frustration when dealing with providers and how easily it can be to get sucked into …
Let’s cut right to the chase: go update your PC to Windows 10. Now. If you’re running any version of Windows 7 or Windows 8, you can upgrade to Windows 10 free of charge and unlike most Windows Operating System (OS) updates, this one doesn’t require substantial hardware improvements to meet the minimum system requirements. All of this should come as extraordinarily welcome news for arts organizations in that many will …
Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin panel, don’t be surprised if you pop in and see a metrics big goose egg staring …
H/T to Thomas Cott for inspiring this latest entry into what seems to be an ongoing rant regarding font size. No, I’m not complaining about Cott’s font sizes, his are terrific, but one of the articles at arts.gov included in his latest newsletter made me realize that there continue to be far too many arts focused sites out there still using unacceptably small font sizes. Not only do small font sizes …
One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desktop-only or desktop-first perspective. Instead, you need to begin with the mobile browser environment and work your out from there. Sure, that sounds great but who has a few dozen mobile devices laying around to see how your site looks and …