Was Your Group Late To The Domain Name Party?

In case you missed it, .com, .org, and .net extensions aren’t the only options for top level domain extensions and the current transition period isn’t unlike the switch from three primary network television providers to the hundreds that came into existence once cable entered the scene. If your organization was slow on the domain name registration draw (BSO.org belongs to Boston, not Baltimore, Bakersfield, Broward, Baton Rouge, Bangor, Bloomington, or Billings) …

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This Is What Happens When You Don’t Update To Strong Passwords

ADAPTISTRATION-GUY-091

A friend and colleague wrote to me earlier this week saying “Ok, ok. I give in. I’ll be changing all of my passwords to the ridiculous ones that LastPass gives me – even the ones that I have 2-step verification.” At first I felt a rush of pride thinking that the articles about the importance of password security inspired positive change “this is probably what it feel like to rescue someone …

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Thinking Responsively Part 2

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Picking up where we left off in Part 1, we’re going to walk through the steps you can use to begin “thinking responsively” about your organization’s website. To that end, let’s start off on the right foot and acknowledge that the vast majority of performing arts based websites are designed using the old school static Photoshop mockup cycle of design, focused almost entirely on desktop layouts. Should you do it this …

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Thinking Responsively Part 1

Morikami Sketch

Responsive design has been a boon for arts organizations and what was once a nearly unknown term three years ago is increasingly common; so common in fact, that the development field is beginning to distort what responsive design is all about. Case in point, one of Venture’s users, Rachel Carneglia at Morikami Museum and Japanese Gardens Online Marketing Coordinator, recently pointed out an article at venturebeat.com (no affiliation to The Venture …

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Yep, Email Newsletters Are Still Awesome

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It can be all too easy to overlook the need for driving email subscription conversion but make no mistake, email is still an enormously powerful tool, even in the wake of SMS and social media based messaging. Nonetheless, after taking a closer look at Adaptistration’s Weekly Email Subscriber list the other week and noticing the mostly consistent increase of 3.5 percent each month since late 2012 without so much as a …

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